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Free Advertising

Public Service Announcement (PSA)

You don’t have to spend to get the word out

Radio and TV stations and cable companies provide a form of free advertising—public service announcements, or “PSAs”—for not-for-profit organizations. PSAs are often used on “community billboards” and are effective ways to communicate chapter activities.

When to use?

When you have something really interesting to say.
When you live in an area where you know the local radio or TV station will accept public service announcements.

Benefits:
A great (and free) way to reach a larger audience

Cautions:

There’s no guarantee your announcement will be made when you want it, or that it will be made at all.
While running a public service announcement is free, producing your message can still incur expenses.

Call each outlet in your market to ask about deadlines and the name of the person who should receive your PSA material. Submit your PSA with a cover letter explaining that you represent a local group of Thrivent Financial volunteers. Describe your activity and explain why listeners or viewers will benefit from the information.

The nuts and bolts:

Sample public service announcement

The Dane County Chapter of Thrivent Financial for Lutherans invites you to a pie-tasting party and pie auction at 7:30 p.m. Friday, Sept. 7, at Trinity Lutheran Church, 5200 Spencer St.

All proceeds will be used to help build a playground at the church. Admission is $15.

If you want to develop your own television PSA, send an e-mail to MARKETING@thrivent.com or call 888-422-5737, ext. 34699, before you begin developing it.

We’ll give you tips for a successful PSA. We will also ensure that the Thrivent Financial for Lutherans logo is used properly.

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Proceed with care: Consider confidentiality of recipients!

Recipients must complete a Permission to Disclose Information form, granting Thrivent Financial permission to use, disclose and publish their name and other pertinent information for planning, conducting, advertising and communicating the results of a fund-raising activity.

Access this form from the Forms page on thrivent.com (www.thrivent.com > Members/Chapters > Volunteer Resources > Forms).

If the recipient is a qualified not-for-profit organization, the form does not require a signature, unless a volunteer or employee’s name or likeness is published.