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Visibility Toolkit

The best planned activity can only be a success if people are aware of it. That means getting the word out about your activity before, during and after.

It can seem like an overwhelming task, but knowing the tools to use, and how when to use them, will help you get the word to the right people at the right time.

The Visibility Toolkit will answer many questions you have and help take the mystery out of successfully generating awareness of your activity.

4 Simple & Effective Tools For chapter activities, these tools are the most commonly used by Thrivent chapters and volunteer service teams:

		Bulletin Insert Predesigned and prewritten templates are available for your Care Abounds in Communities® or Care in Congregations® program activity. Just fill in your activity information. Read more

		Congregational Newsletter See hints, tips and guidelines for writing an effective brief article.

		Chapter Postcards The Chapter Activity Postcard and General Postcard are great ways to reach all Thrivent Financial members in your chapter, city or ZIP Code. Ask your chapter leadership board if a postcard is a possible tool to promote your activity. Read more

		News Release Reach your community in a bigger way. Prewritten templates for your Care Abounds in Communities® or Care in Congregations® program activity make it easy -- just fill in your activity information. Read more

A. Why should I promote our activity?

What are the benefits?
Where do I start?
Who should use the tools?
How do we protect confidentiality of recipients?

B. What are the right tools for our activity?

C. What tools provide even more power?

D. What are the right words and right look to use?

E. Why, when and how should I invite elected officials?

Proceed with care: Consider confidentiality of recipients!
Recipients must complete a Permission to Disclose Information form, granting Thrivent Financial permission to use, disclose and publish their name and other pertinent information for planning, conducting, advertising and communicating the results of a fund-raising activity.
Access this form from the Forms page on thrivent.com (www.thrivent.com > Members/Chapters > Volunteer Resources > Forms).
If the recipient is a qualified not-for-profit organization, the form does not require a signature, unless a volunteer or employee’s name or likeness is published.

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Full 25-page PDF version of entire Visibility Toolkit (PDF, 298K)


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