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Annual Report 2024

Celebrating impact, performance and growth

Dear Thrivent clients:

As we celebrate Thrivent’s 2024 impact, performance and growth, we want you to know how deeply grateful we are for your business. We also want to express our gratitude for your trust and the selfless expressions of service and faith you bring to life every day. Thanks to your partnership and trust, together we achieved inspiring milestones during the year.

Driving impact

Thrivent has a long legacy of positively affecting those around us with and through our clients—and that strengthened last year. In 2024:

  • 2.7 million clients and others volunteered or donated. 
  • 14.9 million hours of time and talent were invested by clients and others. 
  • $331.4 million in total funds were raised and donated by Thrivent, clients and others. 

Through Thrivent Choice®, which began 15 years ago, we’ve empowered clients to direct $619 million to more than 49,000 community nonprofits nationwide. And nearly 50% of those funds were used to support churches and local congregations.

From everyone at Thrivent, thank you for using your God-given gifts to make a difference.

Delivering value

We also continued to build Thrivent’s financial strength and stability. We grew our adjusted surplus to $17.8 billion by the end of 2024, which is the strongest capital position in Thrivent’s history.

Our financial strength means that our members get to share in our success. In 2025, Thrivent will provide $564 million in dividend payments and policy enhancements, such as additional credited interest and reduced fees, to clients with membership in 2025.That’s a record-setting payout for the third straight year and surpasses our 2024 payout of $531 million.

Growing sales

As Thrivent grows, we’re able to meet more of your needs. In 2024, we delivered enterprise revenue (the total income we receive from all sources, including sales) of $12 billion, which was a 14% increase from 2023.

Our strong performance enables us to provide you with personal, actionable and purpose-based advice. It also fuels our ability to offer new products for changing market conditions and build educational and generosity programs that reach millions of people. Looking to the future, we’ll continue driving growth and making your Thrivent experiences even better.

Money does mean more

For Thrivent and our clients, finances are more than personal. They include loved ones, those in need, our communities and causes we hold dear. And even though our goal is to help you navigate your financial path, our purpose is to make it mean so much more.

Thank you for joining us on this journey and for trusting Thrivent to serve you. We look forward to a blessed 2025, right by your side.

Teresa J. Rasmussen
President and CEO
N. Cornell Boggs
Board Chair













Strong, stable and here for our clients

Assets under
management/
advisement.*
Total adjusted surplus.*
Dividends paid to clients who own eligible insurance products.*¹
Value of policy enhancements to clients who own eligible products.*¹
Life and health insurance benefits paid, protecting clients and their families.*
Annuity death benefits paid to families and beneficiaries.*
Guaranteed retirement income paid to clients.*
Life insurance in force.*
Assets under
management/
advisement.*
Total adjusted surplus.*
Dividends paid to clients who own eligible insurance products.*¹
Value of policy enhancements to clients who own eligible products.*¹
Life and health insurance benefits paid, protecting clients and their families.*
Annuity death benefits paid to families and beneficiaries.*
Guaranteed retirement income paid to clients.*
Life insurance in force.*















Recognized by others

A++
Superior rating
AM Best
Highest of 13 rating categories.²
August 2024
Aa2
Excellent rating
Moody’s Investors Service
Third highest of the agency’s 21 rating categories.²
July 2024
AA+
Very strong rating
S&P Global Ratings
Second highest of its 20 rating categories.²
March 2024
Proud to be named to the list for 13 years in a row.3
Recipient of Fast Company Brands That Matter recognition.4
A++
Superior rating
AM Best
Highest of 13 rating categories.²
August 2024
Aa2
Excellent rating
Moody’s Investors Service
Third highest of the agency’s 21 rating categories.²
July 2024
AA+
Very strong rating
S&P Global Ratings
Second highest of its 20 rating categories.²
March 2024
Proud to be named to the list for 13 years in a row.3
Recipient of Fast Company Brands That Matter recognition.4


















Putting purpose into action

Funds raised and donated by Thrivent, clients and others.*
Clients and others who volunteered and donated to address community needs around the country.*
Volunteer hours of time and talent invested by clients and others in our communities.*
Clients and others who attended financial workshops, webinars or participated in Money Canvas.*
Thrivent Action Teams held, a record high.*
Distributed through Thrivent Choice.*
Nonprofits and churches who received Thrivent Choice Dollars®.*
Donations made through Thrivent’s online giving platforms.*
Funds raised and donated by Thrivent, clients and others.*
Clients and others who volunteered and donated to address community needs around the country.*
Volunteer hours of time and talent invested by clients and others in our communities.*
Clients and others who attended financial workshops, webinars or participated in Money Canvas.*
Thrivent Action Teams held, a record high.*
Distributed through Thrivent Choice.*
Nonprofits and churches who received Thrivent Choice Dollars®.*
Donations made through Thrivent’s online giving platforms.*

Advice & solutions
for a range of needs

We provide insurance, banking, investment options and financial advice that align with your needs and priorities.
Helping provide guidance
Make investment decisions
Protect what’s important
A credit union for every need
Make a difference
*As of December 31, 2024

1Dividends and policy enhancements are not guaranteed.

2Ratings are based on Thrivent’s financial strength and claims-paying ability. Does not apply to investment product performance. For information on each rating, visit the individual rating agency’s website.

3“World’s Most Ethical Companies” and “Ethisphere” names and marks are registered trademarks of Ethisphere LLC. For details, visit worldsmostethicalcompanies.com.

4Over 1,000 entries for the 2024 Fast Company Brands that Matter Award were submitted via Fastcompany.com between May 3 and June 14, 2024, which included an application fee. Responses to application questions were based on each brand’s actions during the previous 12 months. A Fast Company panel of writers and editors with expertise in each of the 30 award categories and industries reviewed applications through a first round of judging, then had a period of discussion and debate to create shortlists for each category and ultimately determine which brands made the final list. Brands were judged on three themes to ultimately find the best examples of what all brands should aspire to be, including cultural relevance, ingenuity and business impact. There were 119 winners notified on August 15, 2024. Thrivent was recognized as an honoree in the Enduring Impact: 15+ Years in Business category and did not play a role in determining the winners.

Member benefits and programs are not guaranteed contractual benefits. The interpretation of the provisions of these benefits and programs is at the sole discretion of Thrivent. Membership benefits are reviewed and evaluated regularly. Thrivent reserves the right to change, modify, discontinue or refuse to provide any of the membership benefits or any part of them, at any time. You should never purchase or keep insurance or annuity products to be eligible for nonguaranteed membership benefits. You should only purchase and keep insurance and annuity products that best meet the financial security needs of you and your family. Consider the cost, features, and benefits of specific insurance and/or annuity products.

The Thrivent Choice® charitable grant program engages Thrivent clients with Membership and Thrivent Member Networks in providing grants that support charitable activities, furthering Thrivent’s mission and its purposes under state law. All grant decisions, including grant recipients and amounts, are made at the sole discretion of Thrivent. Directing Choice Dollars® is subject to the program’s terms and conditions available at thrivent.com/thriventchoice.
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